McCann re’designed.

This technique has remained equally useful in a more commercial applications. Redesigning McCann Erickson Moscow, i have decided to implement bright linear patterns and wrap colour around structures. Complimentary to photography.

All photography & concept Dasha Redkina.

Materials: Knitting yarn, laminated print [mounted on 5mm bord].

Printed at  _ http://fotolab.ru/

Visit : McCann Erickson Moscow, Bolshoi Karetni 11. +7 495 933 05 00